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Captain's Blog

Our writing reflects our expertise in responsive design, mobile product development user experience for the internet of things, and large-scale technical design. Articles are written by our entire team and passed along to our clients to gain a shared knowledge. If you're looking for a specific expertise, please use the icons to filter by topic.

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Seven Valuable Reasons Why You Should Attend UX STRAT

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Join us for an event that will help you take experience design to the next level in your organization.

What is Service Design?

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A guide to understanding the role service design has in your organization.

What is Design Thinking

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Design thinking is no longer simply a product development approach.

Jobs To Be Done: Improving Upon Personas and User Stories

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Better customer insights are possible when you use the "Jobs To Be Done" framework.

The Internet of Things and Boston: The Epiccenter of Innovation

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Boston is rapidly becoming the center of the IoT world with major players like PTC, GE, LogMein, and iRobot.

Instituting a culture of accessibility in your organization: Part II

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How to bake processes into your organization to build a solid foundation for accessibility efforts.

That Thing You Bought Isn't A Thing, It's A Service

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IoT is changing things from products to services, and that impacts how we think about the things we buy.

Industrial IoT Gets A Digital Twin: GE Predix Joins Microsoft Azure

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GE and Microsoft partner to bring Predix to Azure, accelerating digital transformation for industrial customers

Designing Simple Navigation Systems for Large Sites

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Simple navigation systems are like a sailor’s north star, providing direction amidst an otherwise overwhelming sea of information.

Need an app and a website? Build a responsive web app instead

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How to know when a web app is the right choice for the customer experience.

Forrester CXNYC Event Recap

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Everything worth sharing from our time at the Forrester CXNYC event.

Why You Need a Reference Architecture

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Agile doesn’t mean “no plan.” Your reference architecture - how the components of the final product relate and work together - will guide you through the process.

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